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China's AI companion law takes effect and Doubao deletes its custom agents

Illustration for the China AI companion law story

China’s first-of-its-kind law for AI that feels human is now in force, and the country’s biggest AI app responded by deleting a whole product category overnight.

The law

The “Interim Measures for the Administration of AI Anthropomorphic Interactive Services” took effect on July 15, 2026, according to TechTimes and TNW. Any AI that simulates human personality must now ship anti-addiction systems, mandatory usage-time notifications, instant-exit mechanisms, and real-time detection of emotional over-dependence.

The target is precise: not chatbots in general, but AI designed to feel like a person, the kind users form attachments to.

Doubao’s answer: delete everything

ByteDance’s Doubao, China’s most-used AI app with 345 million monthly users, decided that retrofitting its custom AI agents was impossible. The logic is almost philosophical: an agent built for a continuous, personal, remembering relationship cannot also be built to push you away. So the agents are simply gone. Alibaba’s Qwen did the same.

For users, there is a grace period with a hard end. Doubao users’ agent data stays read-only until October 15, then gets deleted forever.

Millions of goodbyes, by statute

The human consequence is unlike any previous tech regulation rollout: millions of people are losing AI companions they talked to every day, by law, overnight. Whatever those relationships were, comfort, habit, dependence, or something harder to name, the state has ruled that products engineered to deepen them must now be engineered to interrupt them, and two of China’s biggest platforms concluded the two goals cannot coexist in the same product.

The rest of the world’s regulators are watching this experiment closely. Emotional attachment to AI is not a China-specific phenomenon, and the questions this law answers by force, how much dependence is too much, and whose job it is to intervene, are already on the desks of policymakers elsewhere.

Should AI be legally required to stop you from getting attached to it? Every country is going to have to answer that one.

Sources

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